diff --git a/image.mk b/image.mk
index 501345c9b199ee410b785ed39c0b7e041f872330..6b7c899e1e08556e2732852d5fa9abf65bb3d9c0 100644
--- a/image.mk
+++ b/image.mk
@@ -32,7 +32,7 @@ ifdef IMAGE_EXTRA_TAG
 endif
 
 push:
-	docker push "$(IMAGE)"
+	docker push "$(IMAGE):$(VARIANT)"
 ifdef IMAGE_EXTRA_TAG
 	docker push "$(IMAGE):$(IMAGE_EXTRA_TAG)"
 endif