diff --git a/image.mk b/image.mk
index 1ab7ca07b30e63d39f897442e8cd0c05a71858c2..ce48c9d6bddaaae989c60f37abb6dfc69b874a56 100644
--- a/image.mk
+++ b/image.mk
@@ -18,6 +18,7 @@ IMAGE := $(IMAGE_PREFIX)$(DIST):$(VARIANT)
 all: pull build
 
 pull:
+	docker pull "$(IMAGE)" || true
 	docker pull "$(FROM)"
 
 build: