diff --git a/image.mk b/image.mk
index 12b336dc7b7ef6b76c58ea8ccef5d2c27087f2e9..ed98ba428813dfeaa78853ee3c05e9228eed079f 100644
--- a/image.mk
+++ b/image.mk
@@ -32,7 +32,7 @@ ifdef IMAGE_EXTRA_TAG
 endif
 
 push:
-	docker push "$(IMAGE)"
+	docker push "$(IMAGE):$(VARIANT)"
 ifdef IMAGE_EXTRA_TAG
 	docker push "$(IMAGE):$(IMAGE_EXTRA_TAG)"
 endif