diff --git a/image.mk b/image.mk
index e447874a27d3be1e7a7ff61e483d80cbcee0327b..971f1a824fbed0e4e950c38a8eb264c0348814a1 100644
--- a/image.mk
+++ b/image.mk
@@ -28,7 +28,7 @@ ifdef IMAGE_EXTRA_TAG
 endif
 
 push:
-	docker push "$(IMAGE)"
+	docker push "$(IMAGE):$(VARIANT)"
 ifdef IMAGE_EXTRA_TAG
 	docker push "$(IMAGE):$(IMAGE_EXTRA_TAG)"
 endif